In the past 2020, we have faced many challenges and opportunities. Under the impact of the epidemic, the global economy has been hit hard. Physical retail is the most affected. Due to the linear decline in operating income in the first half of 2020, many companies have laid off employees and closed offline stores. At that time, there was another online sales model which was rapidly rising: "live commerce". In April 2020, CCTV host Zhu Guangquan and Li Jiaqi's live studio team together live commerce, successfully helping the Wuhan retail industry tide over the difficulties.
With the support of national policies, the retail sales scene continues to be intelligent. The integration of online and offline channels is the key to the success of the retail industry in this battle. In the process of integration, more and more people realize the importance of commercial display in the retail industry. In the scene optimization, LCD Video Wall, LED Video Wall, Smart Touch Panel, commercial TVs, and advertising machines have become important means of promoting retail information coverage, and are the key to breaking the restrictions of offline physical store scenes. Although affected by the epidemic, sales in the commercial display industry increased in 2020.
According to industry analysis agency IDC released the latest quarterly tracking report on the commercial large screen market, China's LCD Video Wall market shipments in 2020 was approximately 1.274 million, an increase of 14.1% compared to 2019.
The small-pitch LED market is gradually expanding. According to the China Business Industry Research Institute, China's small-pitch LED market may be reaching 9.8 billion yuan in 2020.
Data source: China Commercial Industry Research Institute "2020 China's Small Pitch LED Industry Market Prospects and Investment Research Report"
Commercially displayed digital billboards can play videos clearly and energy-efficiently than traditional billboards, which greatly broadens the scope of influence of the retail industry, and digital signage and other similar advertising modes have better performance and load-bearing ability.Under the epidemic, this is both a challenge and an opportunity. After the epidemic, it will be a new situation. The arrival of the fully digital era is just around the corner.